The motivational intelligence advocate

Meet Brunello

Over the past 40 years, I have worked as a transformer and sparring partner for large companies in a wide range of industries, supporting them through change processes. 

SHELL, FORD, ROCHE, HILTI, SWISS LIFE, MAZDA, JAGUAR.

The focus has been on anchoring the company's future strategy in the minds of management and employees in a sustainable and effective way. 

Today, I work as a senior partner, mentor, and strategist. I founded CEO-CODE® to promote intrinsic motivation, authenticity, tacit knowledge, and emotional intelligence. 

My book “Wenn Turnschuhe nichts bringen. Der CEO-Code für starke Führungskräfte” is aimed at leaders who want to come across as authentic personalities.

Motivational intelligence was born out of a desire to explore the deeper currents that drive human behavior—those intangible forces like intrinsic motivation, authenticity, tacit knowledge, and emotional awareness. 

These are not just concepts but essential elements of how we navigate the world, often overlooked yet profoundly influential. 

What does it mean to act from a place of authenticity? 

How can we cultivate emotional awareness in a society that often prioritizes efficiency over introspection? 

By fostering a dialogue around these ideas, I hope to illuminate their relevance to individual growth and the broader human experience.